Love those slinky, frizz-free hair mask feels but not sure which of our hair masks is right for you? Read on, Rapunzel. In this ultimate cheat sheet, we explain all the ah-mane-zing benefits of our shiny new Sweet Repair Hair Mask versus our OG Like A Virgin best seller. And explain exactly which hair concerns each mask targets – from dryness to split ends and everything in between.
We'll also tell you how and when to use each product for the ultimate haircare routine. So there's no more mask confusion, just good hair days from here on in.
Who’s it for?
Like A Virgin: The ultimate multi-tasking people pleaser, our Like A Virgin Super Nourishing Hair Masque is ideal for all hair types in need of a little TLC. From incredible shine to un-BALI-evable softness, it delivers bucketloads of benefits. But at its heart it’s all about that sweet, sweet hydration and nourishment – so it’s perfect for anyone with dry, dull, or thirsty hair. And anyone struggling with frizzy or unruly locks.
Sweet Repair: Our Sweet Repair Mask, on the other hand, is a repairing heavy hitter. This is the one you turn to when your hair and lifestyle habits have left your strands looking and feeling a little grim. In other words? It’s your go-to for hair that’s weak, damaged, super-dry or lifeless. Whether from colouring or chemical processing, constant heat styling, long summers in the pool, or any other form of tress stress.
The major benefits
Like A Virgin: Our multi-award-winning, 5-in-1 formula delivers a serious bang for your buck when packing in the benefits. Hydrating, deep conditioning and taming strands, it’s your twice-weekly go-to for soft, manageable locks. Restoring dry, damaged hair from the inside out, the mask boosts shine, improves texture, and fights frizz – while smoothing split ends for healthier, virgin-like hair in just 10 minutes.
Sweet Repair: In a (coco)nutshell, our new mask helps to repair hair damage, reduce breakage, and strengthen vulnerable strands from the very first use. Thanks to an incredible line-up of hair-loving active ingredients, it’s clinically proven to reduce damage by up to 65% and improve hair strength by 85%.
Other benefits include a whopping 26 times more hydration, a 46% increase in shine and 50% less pollution damage. The BFF of brittle, frizzy, and breakage-prone strands, the Sweet Repair mask is scientifically formulated to repair hair in 5 minutes. Because time is precious – and so are your locks.
@moniquemrapier you will never go back 🥺 say goodbye to split ends 👏🏼 comment any questions!💗 #hair #hairtok #hairhacks #haircare #hairtips #hairdamage ♬ Eenie Meenie (Radio Version) - Sean Kingston & Justin Bieber
Both our masks are bursting with a mix of powerful tropical ingredients and lock-saving actives.
Like A Virgin: Naturally nourishing, the heroes of this luscious mask are coconut oil and fig. Our signature AcquaSeal® Coconut adds hydration, shine, and softness – while strengthening and repairing hair to reduce breakage and split ends. Rich in antioxidants, fig extract helps protect against free radical damage while nourishing locks with fatty acids and vitamins. Shea butter moisturises and detangles, linseed supercharges shine, and argan oil smooths split ends and tames pesky frizz. Finally, a probiotic extract restores balance for healthier and stronger hair.
Sweet Repair: We spent a long time searching for the right ingredients to perfect our mask – and boy did we find them! The hero of our hair repair power-blend is biomimetic ceramides which help to reinforce and smooth the hair fibre with the integration of lipids. Next up is our vegan keratin complex. This plant-based chain of amino acids replicates the performance of keratin to give hair much greater strength and elasticity.
Hyaluronic acid boosts hydration, moisture, and softness – tightening the cells of the hair cuticle to add volume and shine while avoiding any frizz. Finally, a cocktail of Balinese fruits – banana, avocado, guava, rambutan and our famous raw Virgin Coconut replenishes strands with minerals, nutrients, amino acids, and antioxidants.
How to use
For both masks, start by shampooing (skip the conditioner). Next, gently towel dry your hair to remove a bit of excess moisture – ideally using a microfibre towel to minimise damage. Scoop out a generous amount of mask and apply it to your damp hair – from the mid-lengths to your ends. Use a tangle tamer or wide tooth comb to evenly distribute the product.
Like A Virgin: Leave the mask on for 5 to 10 minutes then rinse with warm water. Or, for super parched or rough looks, keep the masque in overnight under our microfibre towel wrap. (Check out our article on hair slugging for tips on supercharging moisturising and frizz-fighting!) For dry hair, use this mask 2-3 times a week; for normal hair, 1-2 times a week; and for oily hair, once a week.
Sweet Repair: Leave the mask on for 5 minutes then rinse with warm water. Yup, this baby works fast! For dry and damaged hair, use the mask 2-3 times a week; for normal hair, 1-2 times a week; and for oily hair, once a week.
@coco_and_eve 3 ways to Masque your hair🥥 Leave a comment if you’ve tried it!👇🏽 #cocoandeve #haircare #fix #fyp ♬ original sound - Jo
Can you use both?
Yes! You can totally alternate our hair masks in your routine. However, for damaged and weak hair, for example, after bleaching, we recommend concentrating on repair and strengthening for a few weeks. Once your hair is looking and feeling stronger, switch back to the hydrating Like A Virgin Mask. And if your hair is breakage-prone or you’re addicted to heated styling or colouring? Include the Sweet Repair Mask as part of your regular maintenance to help stop damage before it occurs.
Your hair's needs will change month to month – or even week to week. But we hope this article has helped you decide which mask is right for you right now. If in doubt? Think Like A Virgin for hydration and light repair work. And Sweet Repair for a major overhaul of heat or chemically damaged hair.
Written By: Pip Jarvis
Edited by: Iris