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Why You Need This Skin Perfecting Primer in Your Daily Routine

Prime, protect, and radiate with our hottest drop of the season!

Image of a women holding Coco and Eve's Daily Radiance Primer SPF 50 on the left and an image of Coco and Eve's Daily Radiance Primer SPF 50 on the right

Looking for a daily sunscreen to protect you from sun damage but can’t stand that greasy finish, sunscreen smell and yet another layer on your skin? We hear you – so we decided to create the perfect solution with our new Daily Radiance Primer SPF 50! Landing in T-minus 2 days, this antioxidant-packed, niacinamide-enriched multitasker provides broad-spectrum, SPF 50 UVA and UVB protection, shields against blue light AND pollution, and blurs imperfections. All while prepping your skin for makeup and adding an instant glow.

That’s right. The perfect base for your face whether you want to protect, prime or perfect (or why not all three?), our Daily Radiance Primer SPF 50 is your sunny skin saviour. Here’s why you need it in your bathroom and your handbag.

Benefits of Daily Radiance Primer SPF50

It delivers complete SPF50 and blue light protection

If using a broad-spectrum, high-SPF sunscreen daily is smart, using our new Daily Radiance Primer is downright genius. Your ultimate defence against sun damage and photo ageing, our newest suncare product delivers powerful SPF50 protection against 98% of burning UVB and ageing UVA rays. Keeping premature wrinkles, sagging and dullness at bay, it also helps to reduce your risk of more serious damage and skin cancer.

But wait, there’s more. As well as providing superior UV protection, it also shields the skin against damaging blue light. Emanating from your phone and computer screens, high-energy visible (HEV) light (or blue light) has been shown to increase free radical damage. While it doesn’t penetrate your skin as deeply as UV (phew), it’s believed to promote pigmentation and accelerate ageing. 

Tempted to cancel your Netflix subscription? Hold fire for a moment. Thanks to Vita Ray-Immune – an ingredient derived from Rose Geranium Stem Cells – our new primer helps protect your skin against insidious blue light radiation.

It's your anti-pollution shield

Then there’s the barrage of pollution most of us (especially city slickers) are exposed to each day. Not only can this smoke and smog lead to dullness and congestion, but it can also trigger sensitivity and – you guessed it – accelerate ageing.

So, what can you do if you’re not so keen on moving to the wilderness? Reach for antioxidant-rich, anti-pollution skincare products like our Daily Radiance Primer which is formulated with Vita TE’. This white tea extract has potent anti-pollution, anti-inflammatory and antioxidant benefits, helping to increase cell survival which delays the process of skin ageing.

Skincare meets suncare! Key ingredients of our Daily Radiance Primer SPF50

Skin is instantly more radiant and glowy

‘My skin’s glowy enough’ said nobody, ever. And, lucky for all you glow-getters, our new SPF moisturiser-plus-primer dials up the radiance. With a light, skin-perfecting tint that works with all skin tones, it delivers a gorgeous and instant diffused glow.

Helping to even out your skin tone, the nourishing formula also addresses dark spots, redness and pigmentation with soothing, brightening and smoothing niacinamide. 

It's a make-up primer with added benefits

While you can wear our primer alone for daily moisturisation and protection, it also doubles as the perfect makeup base. Lightweight and velvety, the primer glides on oh-so-smoothly. Leaving your skin with a silky finish and creating the perfect canvas for an even, long-lasting makeup application.

How to integrate our Daily Radiance Primer SPF50 into your routine

It blurs imperfections as Niacinamide helps shrink pores

Then there’s our skin-perfecting active ingredient, niacinamide (Vitamin B3). Known for its soothing, brightening and refining properties – as well as its ability to strengthen the skin barrier – niacinamide is the nemesis of lacklustre skin and pesky pores. 

A water-soluble vitamin, niacinamide works with the natural substances in your skin to help visibly minimise enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, diminish dullness, and strengthen a weakened surface.

The formula is fast-absorbing and fragrance-free with a silky finish

Hate the smell and feel of most sunscreens? So do we. In our opinion, the best daily sunscreen is the one you’ll use, and we worked hard to create a formula you’ll love wearing – under makeup or alone. 

Super-smooth and lightweight, this SPF 50 primer is fast-absorbed and non-greasy, leaving skin with a gorgeous, non-greasy silky finish. No white cast. No telltale shine or chemical smell.

100% fragrance-free, it’s perfect for those with sensitive skin. As well as savvy shoppers who want to apply sunscreen each morning – then immediately forget they’re wearing it.

Daily Radiance Primer SPF50 Results

It's basically 3 products in 1

Why pay for a bunch of different skincare and makeup products when our Daily Radiance Primer SPF 50 does it all! The ultimate multitasker (think primer, sun protection, and illuminator in one), it’s the ideal product to streamline your morning routine. And keep your bank balance in the black.  

How is it different from our Daily Radiance Primer SPF50+ Sunscreen?

Already a fan of our Daily Water Gel SPF50+ Sunscreen and wondering how this product differs? Good question. Both are facial sunscreens that provide very high, broad-spectrum UV protection (SPF50+ for the Water Gel and SPF50 for the Daily Radiance Primer). And both are lightweight, non-greasy and fragrance-free.

However, the Water Gel focuses more on hydration with hyaluronic acid, aloe vera and antioxidant vitamin E, whereas our new product primes and illuminates. While providing added protection against blue light and pollution.

Infused with antioxidants and niacinamide with a light, universal tint, it promotes gorgeous, glowing skin and preps the skin for makeup. So, are you ready to ditch those basic suncare products, wave goodbye to greasy, heavy finishes and step up your sun protection game with this advanced all-in-one formula?


Written By: Pip Jarvis 

Edited by: Celina


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PAYDAY SALE: Up to 50% OFF bestsellers! Why You Need This Skin Perfecting Primer in Your Daily Routine
09 Jul, 2023

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