In case you missed it, there’s been a shift in the beauty world lately and our hair is (FINALLY) going head-to-head with our skin for a share of our beauty buck and bathroom attention. Known as 'the skinification of haircare', this tress trend has flipped the script with a scalp-first agenda that promises fuller, stronger and shinier strands. Because your scalp is skin, after all, so why would you neglect it?
For beautiful, youthful-looking hair full of bounce, it's time to treat your scalp with as much respect as your face. And that means using top-quality skincare ingredients like honey, probiotics and retinol to nourish, balance and revitalise from root to tip. Intrigued? Read on to discover more!
Skinification – a new anti-ageing approach to haircare
Skinification of haircare is a term that first cropped up during the pandemic and the idea has really taken off in the past 12 months. In a nutshell, it’s about giving your hair as much consideration as your skin – and treating it holistically from the inside out (and from the scalp up!) to achieve naturally radiant and resilient locks.
It’s the haircare equivalent of improving the integrity of your skin to achieve a lit-from-within glow rather than relying on highlighter alone. This means using active and effective hair-specific ingredients plus anti-ageing ingredients commonly found in skincare. Because, believe it or not, your hair ages too – and a preventative anti-ageing routine can be beneficial from as early as your 20s!
So, why is your scalp suddenly getting so much attention?
We’ve been banging on about the importance of scalp care for a while now (it’s the reason we launched our scalp scrub!) – and the rest of the beauty world has finally come on board in a big way.
As skin that covers the underlying tissue and hair follicles on your head, your scalp acts as the foundation for your hair, providing the necessary nutrients and support it needs for healthy growth. And if you want good-looking hair? A balanced, well-maintained scalp is a must.
Keeping your scalp balanced helps you avoid issues such as dryness, itchiness, flakiness, dandruff and even hair thinning or loss. By focusing on scalp care, you also create an environment that nourishes your hair follicles and supports their natural growth cycle. So, give that poor ol’ scalp a little extra love!
How to bring back the shine
One of the first signs of ageing hair is loss of shine – and lustrous locks begin with a healthy, balanced scalp. The first step to get yours back in check is to cleanse away dirt, excess oil and product buildup. This will allow your hair follicles to breathe and your strands to grow (strong and shiny) without obstruction.
The hero of our new anti-ageing Youth Revive range, honey is a scalp-balancing, shine-enhancing powerhouse. Naturally antibacterial, it thoroughly cleanses the scalp and helps to alleviate itchiness and dandruff. Rich in vitamins, minerals and amino acids, it also helps your strands absorb and retain moisture. While its emollient properties smooth the hair follicles, adding gloss and vibrancy to dull, lifeless hair.
Restoring hair volume and promoting growth
Thinning locks and/or hair loss are another sign of ageing strands, but don’t stress – help is at hand thanks to rejuvenating retinol. Prized for its wrinkle-reducing and anti-acne benefits in skincare, retinol is also spearheading the skinification of haircare trend and is found in our new Pro Youth Shampoo, Conditioner and Mask.
Helping to regulate sebum production, retinol reduces excess oil and works as a reset button for the scalp, clearing debris and ensuring optimal absorption of other nourishing ingredients. Encouraging blood flow to the hair follicles, it also helps to support hair growth.
Packed with probiotics and antioxidants, honey is another amazing anti-ageing remedy for your hair. It repairs the damaged collagen and tightens the skin to fortify the hair follicles.
Whether found in honey or other sources, pre and probiotics also promote a healthy hair growth environment by balancing the scalp microbiota. The chicory root-derived prebiotic in our Pro Youth Shampoo is called Prebiulin, while the Cutibiome in the conditioner and mask is a blend of manuka honey, black pepper and magnolia that provides immense probiotic benefits. Helping to gently balance your scalp’s microbiome, it soothes the scalp and relieves itching, regulating sebum to effectively reduce dandruff.
Used together, our retinol, honey and pre/probiotic-enriched Pro Youth products promote a healthy scalp environment to ensure hair grows strong and long, with plenty of youthful volume.
Combating breakage and weak strands
The third major sign of hair ageing is breakage. And guess what? Honey can help here as well, thanks to its high protein content. This protein helps in repairing damaged hair cuticles and reducing breakage. Rich in antioxidants, honey also assists in neutralising the free radical damage on the scalp and hair triggered by UV rays.
And it’s not the only powerful natural ingredient used in our Pro Youth products. Alongside responsibly sourced manuka honey, we use propolis and royal jelly extracts in our PRO-VITALI-B™ Honey Blend* – found in the conditioner and mask. Propolis extract has a stimulatory effect on hair growth and reduces damage to the hair follicle, while the royal jelly extract is rich in vitamins, proteins, moisturising sugars and ultra-nutritive agents that restore the vitality of damaged hair fibres.
The sweetest combo for your scalp and strands
Now you know the importance of scalp care for strong, full, shiny and youthful-looking strands. And some of the most powerful ingredients to address the signs of ageing – found in our Youth Revive range.
Used together, our Pro Youth Shampoo, Conditioner and Mask are clinically proven to:
- Improve scalp hydration up to by 3x
- Boost hair volume by up to 63%
- Deliver up to 93% increase in shine
- Give up to 113% improvement in hair texture
Based on clinical scoring noted by 20 women over 1 month.
So, what are you waiting for? The future of hair has arrived – and it’s looking super sweet!
Written By: Pip Jarvis
Edited by: Iris